What inspires us, what sticks in our heads, what keeps us moving forward. We reflect on who we are, what we do, and why we do it.
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How We Stay On-Track While Working From Home
How We Stay On-Track While Working From Home
Due to the COVID-19 pandemic, the Pulsar team has been working from home for most of 2020. Here’s how we’ve been staying productive and focused from our home offices across the states.
By Alicia Giardina
COVID-19: Is there a doctor in the house?
COVID-19: Is there a doctor in the house?
Dr. Stanley Ng shares what it’s like to live and work in the epicenter of the COVID-19 pandemic, and how he helps his patients while keeping himself, his family, and his staff safe.
By Alberto Gonzalez
The value of 360° brand development and ownership – Part 3 – Brands are Evolving
The value of 360° brand development and ownership – Part 3 – Brands are Evolving
In part 3 of our branding series, we dive into how social networking has shifted brand ownership and control from the brand itself to its customers. Learn about the importance of online reviews and reputation management in developing a trusted brand.
By Jim Wright
Public Transportation After Social Distancing: Reimagination and Recovery
Public Transportation After Social Distancing: Reimagination and Recovery
As we settle into a new normal, we can reflect on the aspects of our pre-pandemic lives that could use improving, such as transportation, and how we can use this time to think about and better our future.
By Alberto Gonzalez
The value of 360° brand development and ownership – Part 2
The value of 360° brand development and ownership – Part 2
In part 2 of this branding series, learn about the 4 keys to success in creating an effective and successful brand.
By Jim Wright
The value of 360° brand development and ownership – Part 1
The value of 360° brand development and ownership – Part 1
In part 1 of this branding series, we will discuss the value of collaboration in developing a brand. Our specialty is helping our clients navigate and actively participate in the process.
By Jim Wright
2019 – Year in Review
2019 – Year in Review
We asked our Pulsar team what stood out to them over the course of the last year’s work – and here are some of the highlights!
By Susan Yates
What New York Can Learn from Major European Cities
What New York Can Learn from Major European Cities
U.S. cities can benefit greatly from studying how London, Stockholm and Milan have successfully introduced urban congestion management approaches.
By Alberto Gonzalez
Battling the Monotony of the Daily Commute
Battling the Monotony of the Daily Commute
It’s easy to get caught up in the repetitive nature of commuting. Here are nine ways to feel more present, engaged, and ALIVE during your daily commute!
By Alicia Giardina
Lessons Learned at My Pulsar Internship
Lessons Learned at My Pulsar Internship
Over the past five months at Pulsar, I have learned valuable lessons that I will take with me throughout the remainder of my advertising career.
By Mary Ryczek
Listen to the Memes: Transportation Memes
Listen to the Memes: Transportation Memes
Moving to a new city can really open your eyes. So can finding a meme-focused Facebook group that really speaks to you, as I recently discovered!
By Leah Press
The Original Thought
The Original Thought
Voilà, presto, wow, bingo, eureka!? These words exist to convey exclamation of what is to each one of us, an original thought.
By Jonathan Strauss
Misplaced in Mass Transit
Misplaced in Mass Transit
What’s the most important thing that you have ever lost? Was it a phone, tablet, or computer? Something packed full of important data and valuable files that you just can’t work or function without? What about a piece of jewelry like a wedding ring or family heirloom? Some things are too priceless to replace.
By Duncan Bitrim
Music In Advertising
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