What inspires us, what sticks in our heads, what keeps us moving forward. We reflect on who we are, what we do, and why we do it.

Building An Ad Agency With Purpose

On a cool January morning in 1994, Los Angeles was struck with one of the worst earthquakes in its history. The damage spread for over 85 miles, with aftershocks registering at nearly the same magnitude over the following hours. Major freeway interchanges across Los Angeles County had collapsed, and suddenly a city built around cars found itself almost completely unable to use them.

Pulsar was just a two-year-old ad agency at the time. And Metrolink (Southern California’s then-fledging commuter rail system) was our biggest client. We got a call from their Marketing Director telling us Metrolink planned on restarting service only a week after the quake so people could get back to their jobs. He said they needed us to design and print over 30,000 brochures with brand-new maps, create newspaper, radio and TV ads informing people about their plan, and find a way to distribute all of it – all within the next three days.

So we got to work. Most of the print shops were out of commission and their machines would need recalibration before handling any jobs. The freeways were closed, so getting our message delivered was going to be problem too. But we found the one print shop available, and hired a helicopter to deliver everything on time. Even though it seemed like an impossible challenge, we knew this was our chance to do good – both for our client, and for our community. And that’s been our mission ever since.

All these years later, as Pulsar celebrates our 25th anniversary year, we’re still working toward that goal in cities all over the country. We partner with clients whose products and services we believe in. We help brands use their influence to make truly lasting change. And we create work that not only sells what people want, but also gives them something they need. That’s what we call doing a world of good.


On Oct. 23, 2017, in honor of its 25th Anniversary, Pulsar begins a year-long celebration of “Doing a World of Good” by recognizing unsung heroes in the cities, counties and towns across the country and around the world. Subscribe to our blog to read about these people in our local communities. and nominate your own Doing a World of Good star or make a suggestion on our Facebook or Twitter page.

How Social Media is Changing in the US and How We Adapt

.author-avatar {display: none;}img {text-align: center; } .pulsar-author {display: none;} Staying Up with the Latest Shifts in Social Media It’s the...
Read More

30 Years of Doing a World of Good

Pulsar is celebrating it’s 30th year of Doing a World of Good! See how our agency has evolved over the years.
Read More

Major Platform Changes for Online Privacy: What it Means for Marketers

Digital/Social Director, Nicholas Leach and Account Supervisor, Susan Yates talk about recent and approaching privacy changes from the major social media and digital platforms and what they mean for us as digital marketers.
Read More

What’s Inspiring Hope in 2021

.author-avatar {display: none;}img {text-align: center; } .pulsar-author {display: none;} As we approach the one-year mark since COVID-19 turned the world...
Read More

How We Stay On-Track While Working From Home

Due to the COVID-19 pandemic, the Pulsar team has been working from home for most of 2020. Here’s how we’ve been staying productive and focused from our home offices across the states.
Read More

COVID-19: Is there a doctor in the house?

Dr. Stanley Ng shares what it's like to live and work in the epicenter of the COVID-19 pandemic, and how he helps his patients while keeping himself, his family, and his staff safe.
Read More

The value of 360° brand development and ownership – Part 3 – Brands are Evolving

In part 3 of our branding series, we dive into how social networking has shifted brand ownership and control from the brand itself to its customers. Learn about the importance of online reviews and reputation management in developing a trusted brand.
Read More

Public Transportation After Social Distancing: Reimagination and Recovery

As we settle into a new normal, we can reflect on the aspects of our pre-pandemic lives that could use improving, such as transportation, and how we can use this time to think about and better our future.
Read More

The value of 360° brand development and ownership – Part 2

In part 2 of this branding series, learn about the 4 keys to success in creating an effective and successful brand.
Read More

The value of 360° brand development and ownership – Part 1

In part 1 of this branding series, we will discuss the value of collaboration in developing a brand. Our specialty is helping our clients navigate and actively participate in the process.
Read More