case studies
Virginia Department of Taxation
When the Virginia Department of Taxation asked us to figure out a way to get delinquent taxpayers to pony up $48 million they owed in back taxes in the middle of a nationwide recession, we just smiled. (Then we helped them bring in $103 million instead.)
Arlington’s Car-Free Diet
How do you get drivers in one of the most heavily congested regions in the country to start leaving their cars at home? We made it sound like the healthiest, trendiest “diet” this side of South Beach. Today, the Car-Free Diet helps take 38,000 car trips off Arlington streets every day.
Amtrak Virginia
When Amtrak hired us to market a new train route in Virginia, we went a step further, creating an umbrella brand they could use to promote all rail service in the state. The result? Ridership on the new route that exceeded their goals by 136% – plus a 20% increase in rail passengers statewide.
