Foothill Transit

Foothill Transit

A Welcoming Campaign

For over 15 years Pulsar Advertising has been a collaborative, nimble and innovative marketing partner with Foothill. Pulsar has grown to intricately understand the agency, service area, customers (existing and potential) and the community served. There is a shared passion between the two agencies’ approach to marketing because Foothill Transit’s culture is contained in Pulsar’s own brand “Let’s Do a World of Good.”

Challenge: Develop and execute a universal student ridership program with a recognizable brand identity. Program materials needed to be easily customizable and meet the needs of individual colleges in the San Gabriel and Pomona Valleys.

Results: 5,435 Tap cards were distributed to Mt. SAC students and 465 TAP cards for LA Verne the first month alone. Line 486 utilized by Mt. SAC students went to full capacity resulting in increased service to handle ridership volume.

The Message: Make your ride as productive or as relaxing as you want when take Foothill Transit instead of drive

Campaign: Snap Chat, Pandora radio, social and digital content.