City of Gardena’s GTrans

It All Starts With GTrans

When a transit agency, city officials, board members and police department all had to agree how to rebrand a 75-year-old bus service, they called us. We got everyone together, narrowed their focus down to a single letter, and produced some glowing, golden and absolutely gorgeous results.

The Challenge: Reintroduce an old-timey bus line to a modern, youthful audience

The Message: Good times and great rides all start with G Trans

The Campaign: TV, print, online, outdoor, vehicle design