The Challenge: To reinvent and re-energize an already-successful campaign
The Message: Choosing to move outside of your car is a great way to see your city and stay healthy
The Campaign: Print, online, outdoor
Arlington County Commuter Services wanted to refresh their fun and health-conscious Car-Free Diet campaign. We modernized the diet language to reflect current health trends and used an illustrative style to highlight the community-driven nature and energy of Arlington, Virginia.