Turning Skeptics into Believers Part III

Testimonial Campaign

In order to leverage the successful completion of the Challenge after Season I, a testimonial campaign was launched. The Car-Free Diet Testimonial campaign prominently features Car-Free Ross and Car-Free Todd telling the story of their car-free adventures and giving advice to “newbies” on how easy it is to use transit, walk, bike or telework. Ross and Todd were featured in a variety of media outlets including print, collateral, transit, and digital and social media.

Ross and Todd provided car-free tips via blog and Facebook content, website copy, and Youtube videos.They even staged a social marketing takeover by posting on the Arlington’s Car-Free Diet Facebook Fan Page and adding their own dueling posts to out-tip each other.

Ross and Todd continue to actively promote Arlington’s Car-Free Diet through personal appearances at local events such as the Arlington County Fair, Facebook postings to promote events and activities, writing blog postings on Arlington’s Car-Free Diet Blog, and appearing in videos for other promotions such as Season II of the Car-Free Diet Skeptics Challenge.

Additionally, Car-Free Todd was featured in a two-hour documentary on public transit for the NPR Series “Passengers” as well as in an article for a Virginia Megaprojects newspaper supplement about his experiences using Tysons Express.

The Car-Free Diet Testimonial campaign demonstrated the importance of creating brand advocates as a marketing force to energize your brand, create deeper relationships and community engagement, and to drive positive word of mouth. Ross and Todd, as advocates for the Car-Free Diet, continue to spread the word to others about the benefits of a car-free or car-lite lifestyle.

And for a second year in a row, with the successful completion of the The Skeptics Season II Challenge by Car-Free Matt and Kyle, the Car-Free Diet Skeptics Challenge has once again turned skeptics into believers and is helping to show how easy it is for Arlingtonians to go car-free.

If they can do it, you can too!