By creating an “outbreak” of people with giant, square smiley face heads, we helped the Virginia Department of Taxation collect $103 million in back taxes – more than doubling their expectations.
… And we did it all right in the middle of the worst recession in 75 years to boot!
The Challenge: Convince people who owe back taxes to pay up
The Message: If you get square on your tax debts, you’re going to feel pretty darn amazing
The Campaign: TV, radio, print, online, outdoor