Virginia Department of Taxation

Virginia Department of Taxation

It’s Hip to Be Square

By creating an “outbreak” of people with giant, square smiley face heads, we helped the Virginia Department of Taxation collect $103 million in back taxes – more than doubling their expectations.

… And we did it all right in the middle of the worst recession in 75 years to boot!

The Challenge: Convince people who owe back taxes to pay up

The Message: If you get square on your tax debts, you’re going to feel pretty darn amazing

The Campaign: TV, radio, print, online, outdoor

 

VA Taxation Billboard

VA Taxation Logo