As a joint effort between 22 cities across Los Angeles County, Foothill Transit’s bus system is second in size only to Metro. We created an umbrella campaign to showcase just how much Foothill Transit’s technological and sustainable upgrades would improve the lives of their riders and the many communities around them.
The Challenge: Get the community excited about Foothill Transit’s upcoming improvements
The Message: Make your ride as productive or as relaxing as you want when take Foothill Transit instead of drive
The Campaign: Radio, print, online, outdoor