The MTA

Getting Results

The digital and social ads generated nearly 16 million ad impressions and more than 41,000 clicks, with the most recent campaign generating a click-through-rate of 1.95%. Pulsar continues to evolve the campaign and provide LIRR with engaging creative and messaging to promote and grow their Getaways program.

Challenge: As part of NY MTA’s AOR, to build brand awareness of Long Island RR as well as sales of getaway vacation packages.

Campaign: Print, online