New York MTA


Get Soaked

The Challenge: Increase awareness and sales of train travel vacation packages

The Message: Buy now to get unforgettable experiences at unbelievable prices

The Campaign: Print, online

New York Metropolitan Transportation Authority

Getting Results

To increase sales of the MTA Long Island Rail Road’s wide variety of discounted Getaway packages, we developed a bold, easily recognizable umbrella campaign. Each ad highlighted a fun experience users could GET by riding the train to a destination, while also strongly reinforcing the “LIRR GETaway” product name.