Author:

The value of 360° brand development and ownership – Part 3 – Brands are Evolving

BY Jim Wright

The value of 360° brand development and ownership – Part 3 – Brands are Evolving

In part 3 of our branding series, we dive into how social networking has shifted brand ownership and control from the brand itself to its customers. Learn about the importance of online reviews and reputation management in developing a trusted brand.

The value of 360° brand development and ownership – Part 1

BY Jim Wright

The value of 360° brand development and ownership – Part 1

In part 1 of this branding series, we will discuss the value of collaboration in developing a brand. Our specialty is helping our clients navigate and actively participate in the process.