Trinity Metro World Cup

Football + Fort Worth = Fun

Challenge: Encourage sports fans visiting Dallas for the 2026 World Cup to ride Trinity Metro’s trains and buses not only to the matches, but also to numerous tourist destinations in nearby Fort Worth.

Campaign: We invited fans to get the “Total Texas Experience” via playful and exciting imagery that combined pro athletes, enthusiastic fans, and the wild west flavor you can only find in Fort Worth.

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26TRN168_World-Cup-Campaign_Digital-Display_1920x1080_Closing-Doors
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John

As we charter through life, it can be extremely easy to get caught up in our own endeavors. At times, I find myself so focused on my day-to-day responsibilities I lose perspective on what is truly important. Serving others. Serving my family, friends, and community is the epitome of Doing A World of Good. My encouragement to anyone reading this is to live with the understanding that each person you meet has significant value. With that appreciation, by default, you begin to act more out of kindness, compassion, and selflessness which leads to Doing A World of Good.