When each one of us dedicates a single act to making somebody else feel better we create, in a clear moment, an outburst of positive energy. It’s as simple as that. Just talk to anyone, validate their presence and establish a dialogue. In a moment, powerful opportunities present themselves to make that other person feel better. So, go ahead talk to someone. That action in itself is incredibly empowering. Then ask yourself, how good can you be at making their world a little bit better.

Making a difference, having an impact or Doing a World of Good. The truth is that any one of us can take actions every day to make the world a better place. And we should! But the magic happens when our team partners with a client and together we Do a World of Good in a BIG WAY. For me, whether I’m helping out at my church, serving on my local non-profit board or developing the next generation of marketers, it’s all Doing a World of Good to me – and truthfully – it’s the most rewarding part of my day!

After almost, let’s say an ample amount of years in this business, I find the most pleasure in watching the Pulsar team adapt to new challenges. I love being able to open doors for the creative and inspired ideas they bring to our clients every day. This makes the world good to me and makes me smile whenever our collective agency and client teams succeed.

I ride my bike to the office to do a world of good for the planet. I think creatively and strategically all day to do a world of good for my clients. I make time to play after work to do a world of good for my kids. And I write parenting books with my wife at night to do a world of good for families everywhere. All that may not do a world of good for the amount of sleep I usually get, but I wouldn’t have it any other way.

I get my idea of doing a world of good from this thing my mom planted into my head years ago and it’s stuck with me. Our reactions are stones being thrown in a pond, which is made up of people and our environment, and we can have negative or positive ripples. We’re not always going to make positive ones but it’s important that we’re aware of how our actions impact other people. You want to be thinking about what is the effect of all these small things you’re putting into the world.

I believe advertisers have a responsibility to do a World of Good. You can’t try to fool people. The solution to a creative problem has to be genuine and persuade from a truth. That’s why I share each day’s work with my two teen daughters – if they think I’m selling products and services in a positive way, I know I can sleep easy every night.

I’m extremely sensitive to the energy I bring to the workplace. It’s important to me that the people I work with feel safe and comfortable. I’m concerned about the overall collaborative process and the energy of the environment around me. I try to be approachable, have a sense of humor about stuff. And to never miss an opportunity to do the same things outside of work.

Part of being a creative thinker is coming up with solutions that minimize your environmental impact. Using design to solve problems. Coming up with more efficient approaches to product designs by using fewer materials or those with less of an effect on the environment. I try to apply those standards to my job, and to be conscious about the amount of resources we use. It’s all about living consciously.

Doing a world of good means finding a personal purpose that contributes to society as a whole. For me, that’s animal-rescue work, not only because they’re some of the most vulnerable beings, but also because of what they can do for humans. They can bring therapy and rehabilitation and enrichment to our lives. But doing a world of good doesn’t have to be about finding a cause. If every person contributed just a little of their passion and talents, we could make a real difference on a local or community level.

A world of good to me means to leave no stone unturned. To be a master of adventure. I want to see and experience everything this planet has to offer. That’s why I travel and try new things as often as possible. So I can understand new cultures, find new waves. The best way to do a world of good is to understand and appreciate that world.

Dr. Ng is the in-house heart of Pulsar’s medical market strategic development. Dr. Ng is a principal and co-founder of Pulsar Advertising.  He became involved in the firm because of interest in using marketing to convey a variety of messages specifically relating to the health care industry.  He is committed to ensuring that Pulsar provides its clients with the highest quality in communications services.

Dr. Ng has managed his own private practice in New York City since 1990, specializing in internal medicine. As part of Pulsar’s internal steering committee, he is responsible for exploring ways to best reach target audiences while maximizing the impact of a variety of health care/medical outreach and marketing efforts.

Felix Limardo loves doing a world of good for Pulsar’s clients through his passion for film and video production. Whether it’s helping a longtime friend who’s husband passed away going back into the World Trade Center on 9/11 to make a film about his life or helping citizens learn how to be active participants in the policymaking process or helping Fortune 500 companies be sensitive to their diverse customers – It’s really all about focusing on one person or one passion at a time.

Doing a World of Good is simply the Golden Rule we were taught as kids. Treat others as you would like to be treated. The thoughtfulness you can show others by saying good morning or greeting a stranger on the street with a smile goes a long way in a world of good. Nothing makes me happier than sitting outside with my four-legged best friend and greeting all the people in the neighborhood after a hard day at work. It’s often the simplest things that make the world a better place.

Doing a World of Good means smoothing out the frown lines and frustration on someone’s face once a day with a kind word or gesture.

At a time when acts of good seem to be only those popularized by YouTube videos, I choose to believe that each us is a powerful agent of good by the simple living of our daily lives. Creating a world of good doesn’t require great acts of courage or sacrifice; rather it’s the unnoticed, unremarked, untweeted acts of daily good we do that make the world a better place. Helping a neighbor with their groceries, being courteous, greeting a stranger in the morning elevator ride, chatting with a street food vendor… all ways in which we, without forethought, create a world of good by simply… doing what’s right.

I make a conscious effort to hold doors open for people, smile at the person I’m walking past or just as simple as paying it forward by buying someone’s cup of coffee. My father to this day always tells me “Be careful how you live your life, because you may be the only Bible someone ever reads.” I take it quite literally in my personal and professional life, and truly believe that even the smallest act of kindness can positively impact someone’s day.

Doing a world of good means always having an open mind. An open mind allows us to see, understand, and experience life from perspectives that may differ from our own. When we have an open mind, our ability to generate or recognize truly great ideas is broadened – and we learn that these ideas can come from anyone, no matter what they do or where they’re from.

A World of Good means to me to always give the best of you. As a firm believer of “pay it forward”, a simple smile to others (even strangers) or just giving a helping hand without been asked. Whatever you put out in the Universe, you’ll get it back in a better way, even if it’s just the happiness or satisfaction of doing good to others. In my case, I want my daughter to learn that and be part of it, this is the place she’ll be in, that’s why values and being a good person is what I focus on the most, so she can keep building a true World of Good and Love!

Doing A World of Good begins with first relinquishing one’s ego. We live in a time, where technology is in driver’s seat disrupting human behavioral patterns in ways no one could have ever predicted or imagined. We are all living out our lives in a “me-centric” society, where we are more focused on ourselves than ever before. However, despite it all, advertisers still maintained their power to motivate the masses “to do things.” Knowing, I have the power to motivate people “to do things” such as: care about others, the environment, animals; among other things, blows my mind. Throughout my career I have often relied on this quote: “with great power comes great responsibility,” from the Spiderman comics, to be a personal reminder to make sure I always check my ego at the door.

Cassandra Bates is a natural leader, a hard worker, always learning and perpetually curious. She builds brands and motivates teams. She has successfully worked in corporate strategy, brand management, advertising and sales for Fortune 500 to early stage start-ups, introducing, reinventing, rejuvenating and amplifying brands. She thrives at the nexus of entertainment, toys and science to expand human imagination and she has a talent for creating captivating brand stories that drive market penetration.

I am fortunate enough to say my career in Advertising does a world of good because I honestly believe it has the power to change the world. We take part in developing strategic ideas and creative executions that often with the goal, and often the result, of reaching as many eyes as possible. We are at the root of impact on the narrative of today’s society on issues that matter.

“Music is a moral law. It gives a soul to the universe, wings to the mind, flight to the imagination, a charm to sadness, and life to everything.” Although this quote has no official author, it does resonate with me and is my understanding of a world of good. Sharing music with others has always been a passion of mine and despite people’s various differences, music brings people together, changes minds and most importantly inspires. Because the world is more connected, it is easier to share music; and I do so everyday for my part in a world of good.

Doing a world of good to me means helping others do the best they can. I volunteer my time to work with local bands and musicians, and I always push those around me to reach their highest potential. I strive to bring people together and feel a part of their community through creative outlets. I help others do a world of good with the hope that it will inspire them to do the same.

To me, “Doing a World of Good” is an umbrella concept for one of life’s first lessons: treat others the way you want to be treated. It can include remembering to send a text to a friend you haven’t spoken to in a while, just to check in. It can be as simple as giving up your seat on the train to someone who needs it, or just being more patient with those that are around us. It’s remembering that we’re all humans, and we’re all in this together. For our clients, it’s remembering that we have a responsibility to do the best work possible, and to feel satisfied with ourselves that the work we are producing is honest.