“E-ZPass Is Easy” Social Video Series
New cashless tolling was implemented at all NY MTA toll facilities at an accelerated rate to improve mobility and safety in/around the NY Region. Informing, educating and preparing the tens of thousands of customers residing and traveling through the NY region that will be impacted and will need to get an E-ZPass before they use a cashless tolling facility.
Results: Sales for the first 2 weeks of the debut of the campaign showed an increase in MTA E-ZPass accounts: 11% increase from the previous month and 44% monthly increase year over year.
Campaign: Social video series, website landing page, OOH, direct mail/email, print, door hangers, collateral.