Challenge: Convince California audiences to educate themselves on a website and download the new MyShake app to their phones, so that they can be better prepared for the next earthquake.

Campaign: We created an entertaining and informative campaign that dramatically demonstrated how our preparedness tools help people not “get caught off guard” by earthquakes. Materials included a newly designed website, digital banners, social media organic and paid advertising, TV, and SEM produced in six different languages across the state.

Results: PR and paid media outreach achieved a combined impression reach of 77 million, driving 49,000 visitors to the website each week.


As we charter through life, it can be extremely easy to get caught up in our own endeavors. At times, I find myself so focused on my day-to-day responsibilities I lose perspective on what is truly important. Serving others. Serving my family, friends, and community is the epitome of Doing A World of Good. My encouragement to anyone reading this is to live with the understanding that each person you meet has significant value. With that appreciation, by default, you begin to act more out of kindness, compassion, and selflessness which leads to Doing A World of Good.