STIGMA FREE OC
Can You See Me Now?
Challenge: With mental health issues increasing during the difficult and isolating time of the COVID-19 pandemic, draw attention to and reduce the stigma around mental illness and substance use disorders in Orange County.
Campaign: We developed an engaging and emotional video, print, digital and community outreach campaign encouraging people to “see the person, not the condition.” A refreshed campaign website allowed us to better reach the community across mobile and desktop platforms, inviting them to take the pledge to be stigma free.
Results: In the first month of the campaign, almost 7,500 unique users visited the StigmaFreeOC.com website, logging over 15,000 page views.