Orange County Health Care Agency


Challenge: In the midst of the COVID-19 pandemic, get people in harder-to-reach Orange County communities to remember and act on the basic steps they can take to protect themselves and others from the disease.


Campaign: We developed a simple, “Stop, Drop and Roll”-style theme line that could be easily translated into ten languages spoken by our target audiences, then promoted it via intensive, multicultural community outreach and partnerships, outdoor billboards, transit shelter posters, digital/social advertising, and videos setting the catchy “Face, Hands, Feet” theme to a memorable, danceable music track.

Results: The fresh approach was well received, with hundreds of users downloading and sharing materials from the campaign website in the first two weeks alone.


As we charter through life, it can be extremely easy to get caught up in our own endeavors. At times, I find myself so focused on my day-to-day responsibilities I lose perspective on what is truly important. Serving others. Serving my family, friends, and community is the epitome of Doing A World of Good. My encouragement to anyone reading this is to live with the understanding that each person you meet has significant value. With that appreciation, by default, you begin to act more out of kindness, compassion, and selflessness which leads to Doing A World of Good.