As one of the largest commuter rail systems in the United States, Metra also wanted new riders (as well as their regular riders) to know how easy it is for families to ride on the weekends when the trains aren’t as crowded. So, we put together a summer campaign promoting Metra’s $8 Weekend Pass and kids ride free.  The creative depicts how riding the train is part of the full Chicago experience by highlighting the emotions kids (and parents) feel because Metra makes every part of the trip – magical.

Challenge: Build weekend ridership, while simultaneously attracting new riders (commuters) to experience train ridership as a time-saving, stress relieving alternative to driving.

Message: Riding Metra lets you spend more time together rather than stressing over parking and traffic

Campaign: Radio, Print, Online, Outdoor, Search Engine Marketing, Promoted Social Posts (client provided Social Content, Public/Media Relations)